Mario Judah’s “Die Very Rough” quickly became a viral hit after he dropped the track in September. The song, which is produced by Mario Judah himself and features his signature producer tag, has more than 16 million Spotify plays to date and has spawned countless TikTok memes. On the latest episode of 'Verified,' the beatmaker turned rapper-singer explained how the song came together and broke down its lyrics.
Read more on Genius: https://genius.com/a/mario-judah-breaks-down-the-meaning-of-die-very-rough
Read all the lyrics to "Die Very Rough" on Genius: https://genius.com/Mario-judah-die-very-rough-lyrics
Watch the official music video for "Die Very Rough": https://www.youtube.com/watch?v=4IXOM4Q2Apc
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The term "Die Very Rough" I just, I wanted to make something direct. When I was making that track I didn't wanna come up with metaphors and little word schemes. I wanted to say it as clear as possible so that the viewer slash listener can hear what I'm saying and understand the freaking emotion in my voice and the pain. I started off making beats and being a producer only. And that's all I ever really wanted to do is just be that. And around January of this time, someone was like, "You know what, you should start songwriting and you know, making hooks and everything like that." I didn't wanna do it. And they're like, "Nah, you know, it could be a good opportunity for you." This, that, and the other. Then I was like, "You know what, alright, I'll try." Actually, "Die Very Rough" was just a hook a record that I wrote that I was gonna just give to somebody. You know, I was songwriting and such like that. I never intended for it to be an actual song.
Growing up, I was much of a character, you know. When I was a kid I thought I was gonna be an actor or whatever. I don't know. I knew I was gonna do something that was attention worthy and outspoken worthy, you know. I didn't know. I thought I was gonna be a football player. At one point, I thought, I don't know. I just knew it'd be something and just growing up always had a character to me. I feel like it's instinct. It's not planned.
Like when I made that song. I didn't mean for it to sound that way. So I think it's more vibes and spiritual than anything. It just comes out of me. The whole racist shit. I guess it's pretty funny. Because it's funny. Like when I made the record, I had no intention of being racist in any way. I mean, you know? Nigga!
I'm black. What the fuck? You know what I'm saying? But yeah I didn't have any intention on being racist. It's not different from when rappers say "I'ma pull up on you, shoot a nigga. Pull up on stick. Fuck a bitch." Like, it's nothing different. I'm just saying it more clear and more you know, proper. So they have a problem with it. But it doesn't matter.
Because it's my music and I'm gonna make it the fuck I want! It was just a hook. And the song had been done for like months. Probably like four months or something like that. It was just a hook. And the day before I dropped it. I had to come up with a verse. And so I was like, you know what? It's been four months. I haven't even been in this singing voice.
I have to stay on the vibe. I was just like, you know what? "You have been warned." Because he was. And I, and like I say, he tried to run. So I was just like, "Bro there there is nowhere to run. Why are you running." During the time when I was just doing the hooks that was around, that was actually around COVID. When COVID had just hit. I was in a dark place. Like seriously like I had no money I was down bad. I lived in a crib that you know was essentially rented out to multiple people so I was living with people I didn't even know.
I was trying to make it happen with beats trying to sell beats online. It wasn't working. And I was just in a dark place and like I felt like I needed to you know just let it out emotionally you know. Because like I've been through a lot. You know I don't speak about it because I'm happy now. I'm in a good place now. I got you know millions of people, thousands people whatever just loving me and appreciating my music and it's a great feeling that I'm able to inspire and give back to ones who need that push, through something that I just put on an audio file and recorded on my own in a situation that I was so fucked up and down bad. Thousands of people are loving it now. So it's, I don't know what else is better than that. I just don't.
It's a great feeling. I was so down bad and I'm here now and it's a great feeling. I'm blessed. Will there be a remix on "Die Very Rough"? Wow. Man, y'all just, y'all are good. It's somebody very, very worthy. I'm gonna say that. It's not, it's not a little dog. It's not a puppy.
He's in fact a big dog and a big bear and a lion himself. Just know that.